While picking a few blog topics to start filling out our site, I thought I’d kill two birds with one stone and write about how to decide on blog topics.
If your site is new like ours, start by creating educational content to build authority in your area of expertise. There are a couple reasons I always encourage people to start with this:
- Writing about what you know best is usually really good content and it’s an easy way to get familiar with writing. As an expert in your field, you can probably answer any question that comes your way. Pick those commonly asked inquiries and answer them before they even come up.
- It’s an easy way to bulk up your site and start building out internal links across the site. Internal links are beneficial to SEO, but we’ll get more into that later.
When deciding on blog topics for more established websites, educational content is still important but may need to take a more specific approach. If you’ve already covered the basics or frequently asked questions, here are a couple things to consider:
- What services or products do you stand to benefit the most from? Building out additional content to support your existing services may be a good way to prove that you’re a valuable resource on that topic
- Where could the site most improve? It can be beneficial to build on content for your lesser utilized services as well to improve the quality of the site as a whole. You don’t want one bad page bringing the others down!
While this isn’t an exact science, these questions should help in deciding on a blog topic the next time you sit down to write an article for your blog. If you’re still not quite sure what to do next, you’re always welcome to contact us!